Graph napkins. Nice.

Tata Corporation, the makers of India's $2500 car, have announced plans to offer affordable housing to the residents of Mumbai.  The lowest of the line is offered at $7300 for 283 square feet, comparable to some of the smaller apartments found in Manhattan.  The development is also being marketed as eco-friendly construction with tree lined streets and low (3 story max) building heights.  I do hope it's as good as it sounds, as this seems like a great way to aide in the transformation of India from third world country to developed nation.

How does a 7 foot tall lumberjack make his way onto tee shirts in our American Apparel stores?
It all began with a golf cart and Eurovision.

Thanks to everyone that came out!  It's fantastic to see such strong support for the arts in DUMBO.

If you have questions about our firm, any of our projects, or our featured installation, please feel free to give us a call.

Over the weekend I visited the Pepsico Headquarters to take a walk around their massive sculpture collection.  It turned out that while the vast array of famous sculptures were impressive, I was more taken with the building.  Designed in 1971 by Edward Durrell Stone, it sits perched above the sculpture park which sprawls out on an 112 acre site.  The building is divided into 4 parts, with each part only connecting to its neighbor at the corners, allowing for protected intimate spaces around the extent of the building.  Patterned concrete panels adorn the facades and bring the enormous building down to a human scale. Definitely worth a visit if you're in the area.

A collection of top six music videos - created by some directors with whom you may or may not be familiar. These are in no particular order

#6. Fujiya and Miyagi - Ankle Injuries
Directed by Wade Shotter / Factory Films
In addition to music video production, Shotter has directed several commercials - in both the US and UK.
http://www.drawpictures.co.uk/

Do you matter?

Stumbled across this at the bookstore at JFK the other day waiting for a flight and picked it up. The authors build a strong case for the role of design in driving brand loyalty. Its an easy read, not too jargon-y. A lot of examples (sometimes too many.) They dissect familiar successes and failures and illustrate lessons to learned from both. A good read for both designers and business folks.

When we were working on the Bike Brooklyn - USA competition (where we won third place!) we thought about using a similar system shown in the above video.