BMW MOTORRAD

USA

- 2020
A new lifestyle based retail experience for a premium European motorcycle brand

Design Team

Jordan Parnass

Marijke Huelsmann

Sofia Melo

Carlos Gomez De Aguerro

Cherrie Hu

Caroline David

Ana Guimaraes

Ashley Leiva

Nicole Sohn

Consultants

Fresh Design International

SP360 Store Planning

BMW Motorrad engaged JPDA to develop a new showroom experience for the introduction of the Heritage line of motorbikes into the American market.

BMW Motorrad has produced motorcycles since 1923, and is renowned for its pedigreed history of performance, design and engineering excellence.

Jordan Parnass Digital Architecture will create and evolve retail brand experiences based on BMW Motorrad's "Make Life a Ride" brand promise, and assist in integration of new products into the showroom.

Combining authentic materials, interactive fixtures and lifestyle merchandising, the updated designs prime the dealerships to deliver authentic retail experiences that promote lifestyle engagement with its passionate customers.

EVEL KNIEVEL MUSEUM AND THRILL SHOW

USA, Kansas, Topeka

- 2016
The Evel Knievel Thrillshow and Museum celebrates the life of a true American Original

Design Team

Philip Weller

Mithila Poojari

Kevin Hennessey

Houria Amimeur

Jack Manoogian

Visitors coming to the Evel Knievel Thrillshow and Museum know that they are going to see and experience the courage, achievements, foibles and follies of a true American Original.

Beginning with the Hall of Origins, Evel's story is told via a rich trove of archival photos, press clippings, medical records audiovisual recordings and historic artifacts.

The centerpiece of the displays is Big Red, Evel's truck, trailer and living quarters which has been fully restored for the show by Historic Harley-Davidson of Topeka.

The visit culminates with a series of interactive experiences, including the Skycycle Experience and Jump Planner, the Confession Booth and the 4D Daredevil Experience.

THE FLOCK

Norway, Bergen

- 2014
An interactive artwork serves as the iconic entry experience for Haukeland University Children's Hospital.

Design Team

Jordan Parnass

Sean Karns

John Baker

Michael Yarinsky

Johannes Bochnig

Antoine Vacheron

Consultants

Technical Collaborators - Moey, Inc.

The project brief was to design an interactive artwork that would serve as an iconic entry experience for the new mental health wing of Haukeland University Children's Hospital. The project site is the entrance area hallways on the ground floor level, which also serves as an internal connector to treatment rooms, the gymnasium and auditorium.
 
The design criteria included establishing a dialogue with the interior architecture of the space, and developing a sensory installation that could engage both children and adults in a sophisticated manner.

XYLEM WORLDWIDE HEADQUARTERS

USA, New York, Rye Brook

- 2014
A branded corporate interior takes visitors on a journey from microscopic to global scale.

Design Team

Jordan Parnass

Darrick Borowski

Sean Karns

Tyler O'Rielley

 

Consultants

Joe DeGiorgis, Biologist

Amenta|Emma, Architect of Record

Contractors

The Bernard Group, Printing

Pavarini Construction 

Photography

Sean Karns

JPDA collaborated with agency Pluperfect to create the branding design for Fortune 1000 company Xylem Inc's worldwide headquarters in Westchester, New York.  

Occupying 70,000 square feet over two floors in an existing office park, Xylem looked to JPDA to create a unique interior environment which would express the essence of their brand to both visitors and staff.

HARLEY-DAVIDSON OF NYC

USA, New York, New York

- 2014
A High-Tech Urban Flagship for a Classic American Brand

Design Team

Jordan Parnass, Sean Karns, Darrick Borowski, Tyler O'Rielley, Ryan Novi

Consultants

A Degree of Freedom, Structural Engineering

Photography

Sean Karns

Harley-Davidson of New York City is a unique branded retail environment that reinvents the motorcycle dealership as a social space for exploration, product customization, and community building.

The project brief challenged us to create a showroom that would take advantage of its Downtown location to attract a wide range of local and international visitors. 

Our approach was to design an open, interactive environment highlighting the experience of craftsmanship, community, legacy and freedom to attract a younger, sophisticated and more diverse customer base to the brand.

Challenges included a footprint less than one fifth the size of a typical dealership, with the majority of the retail space located below grade. 

HARLEY-DAVIDSON DEALERSHIP PROTOTYPE

USA

- 2012
Reimagining the showroom experience to uncage the machine within.

In working closely with Harley-Davidson’s Retail Experience Group, JPDA developed a series of manuevers to transform a hypothetical North American dealership into a beacon for the Motor Company. Through this process, JPDA outlined these experiential goals which are applicable to any Harley-Davidson dealerships and will form the basis for any renovation work: CLARIFY Store layout should organize the products, providing cues to navigation and product categories. ELEVATE Merchandising should romance the product and suggest upgrades and impulse buys. UPSCALE The store’s materiality and forms should generate a unique and memorable image and positive brand associations.

RELIANCE TELECOM NATIONAL NETWORK OPERATIONS CENTER

India, Mumbai

- 2010
A brand-centric redesign for the headquarters of India's preeminent telecom provider.

Design Team

Jordan Parnass, Sean Karns, Anthony Moon

JPDA's redesign for Reliance Telecom's Network Operations Center immerses the visitor in a journey into the brand's past, present and future. The center's public face is re-imagined as a brand experience for VIP guests, showcasing the brand's innovations, achievements and vision.

The Welcome Area acts as the central campus interface, with warm comfortable open environment to greet guests and cater to informal meetings.

The Showcase is an interactive exhibit and demonstration area for the company's latest product offerings

TOP SHOP SOCIAL NETWORK

Global

- 2009
A multi-tier strategy to engage and connect shoppers via social networking in in-store interactive experiences.

Design Team

Jordan Parnass, Darrick Borowski, Sean Karns

SAMSUNG FLAGSHIP EXPERIENCE

Russian Federation, Moscow

- 2010
An interactive flagship provides a bridge to the future for this top-tier technology company.

Design Team

Jordan Parnass, Sean Karns, Anthony Moon

With a strong portfolio of mobile and consumer electronics products, this global consumer electronics brand approached JPDA seeking a reinvention of their flagship retail store experience.

The solution builds upon technology integration and interactivity to both guide and respond to the shopper’s needs.

Visitors with smartphones are given the opportunity to participate in an evolving storefront image display. An array of small LCD screens display user-submitted photos, creating a grid onto which the brand logo is inserted in the form of a photo mosaic.

FESTIVAL MALL

Russian Federation, Moscow

- 2011
A dynamic installation of lightweight aluminum, fabric and LED mesh energizes Festival Mall.

Design Team

Jordan Parnass, Sean Karns, Anthony Moon, Siddharth Soni

Consultants

Momentum Engineering

Contractors

Procons AS

Suppliers

Architen Landrell

JPDA was engaged to develop a cost-effective brand experience installation to energize and revitalize the central atrium court at Moscow's Festival Mall.

Leveraging the existing spiral staircase and atrium structure, a swirling mesh of LED lights and illuminated fabric ribbons creates a vortex of color which extends out from the central circulation core down the opposing wings and leads visitors towards the cinema anchor.

The design integrates the Mall's polychromic ribbon branding and creates a new spatial element to unify the shopping areas with the cinemas and food court above.

RELIANCE 3G EXPERIENCE

India, Nation-wide

- 2011
A modular in-store experience showcases 3G lifestyle technology for the Indian subcontinent.

The Reliance 3G Experience focuses on lifestyle integration, showcasing the power and capability of 3G services to enhance the consumer’s daily life. Individual technological features are highlighted on the surfaces of free-standing modular display elements, which are joined together to form a complete interactive environment. Each element can independently showcase 3G services, or connect to adjacent units to provide a larger experience. Interactive features include live 2-way video calling, streaming video jukeboxes, and exclusive Bollywood and cricket content. The overall experience scales to accommodate the wide variety of sizes and layouts of the existing retail stores.

O2 DUBLIN BRAND EXPERIENCE

Ireland, Dublin

- 2008
A Dublin entertainment venue gives customers the VIP treatment.

Design Team

Jordan Parnass, Darrick Borowski, Sean Karns, Anthony Moon, Malin Schaedel, Danny Orenstein, Justin Snider

Consultants

Structural Engineer: Abigail Matthews, Momentum Engineering; MEP Engineer: Tony Grey/Ronan Munelly, HOH Consultants; Lighting Engineer: Christopher Rowell, Architen Landrell; DLPKS Project Management.

Contractors

General Contractor: P.J. Walls; Specialist Contractors: Talbot Designs, Janus Contractors, Architen Landrell.

Photography

David Churchill, Sean Karns

The O2 Dublin Brand Experience, designed by Jordan Parnass Digital Architecture, opened on December 16th following an €80 million redevelopment of Dublin's historic venue formerly known as the Point Theatre. The venue pampers O2 customers within fantastical themed environments including the Blue Room, Indigo Lounge, and Concierge entry experience. The spaces elevate the design of venue bars and other audience amenities to another level.

IPHONE UK LAUNCH

Europe, UK

- 2007
Creative fixtures bridge the gap between two global brands.

Design Team

Jordan Parnass, Darrick Borowski, Sean Karns, Gilles Muoy

Consultants

Client design team: Raichelle Weller, Catherine Cleaver

Photography

Darrick Borowski

Working with Apple and its UK mobile partner O2, JPDA developed the display fixture system for the launch of the iPhone in 2007. The Brief was to design a fixture which would serve as a platform for the two brands to present the iPhone as both wholly Apple’s and yet very much ‘brought to you by O2’. This was an especially tricky brief as both brands would need to sign off on the design, many technological and infrastructure obstacles would need to be overcome, and time to launch was extremely short.

JPDA’s solution was to employ simple forms, and familiar unassuming materials that captured the essence of both brands in a friendly and functional object.

O2 CONCEPT STORE AT THE O2

UK, Greenwich Peninsula, London

- 2007
A new model for experience-based telecom retail.

Design Team

Jordan Parnass, Darrick Borowski, Miguel McKelvey, Randy Plemel, Sean Karns

Consultants

Client design team: Raichelle Weller, Matt Stevenson; Lighting + Inflatables: Christopher Rowell, Architen Landrell

Contractors

Primary Contractor: Bedford and Havenhand, Lighting + Inflatables: Architen Landrell, Worktables, Speaker Pots, Recycling, Trees: Meticulous

Photography

David Churchill

The O2 Concept Store was conceived as a physical embodiment of the O2 brand sensibility and a showcase for the company’s core services. The space is organized around the practical integration of O2 into the daily activities of the visitor, emphasizing the accessibility and creative lifestyle exclusively available through O2.

The core of the store experience consists of the four interactive worktables - Photo, Video, Music, and Games - which are focused on specific creative activities enabled by O2 products and services. Each table is clearly identified by both a neon lamp above, and a unique base created from stacked iconic paraphernalia and accessories related to the activities.

O2 BRAND EXPERIENCE AT THE O2

UK, Greenwich Peninsula, London

- 2007

Design Team

Jordan Parnass, Darrick Borowski, Rik Ekstrom, Miguel McKelvey, Randy Plemel, Sean Karns, Tobias Koch, Dana Jaasund, Shannon Werle, Chelsea Lipham, Gregory Merryweather

Consultants

Client design team: Amanda Jennings, Liz Ward; Structural Engineer: Abigail Matthews, Momentum Engineering; Mechanical Engineer: Peter Roberts, OR Consulting Engineers

Contractors

Concierge – Primary Contractor: ESS; Bubbles + Rigging: Stage One; A/V: Production Science; LED Ticker: Element Labs // Create – Primary Contractor: ESS; Stacked Plywood Form: Stage One; Interactive: MIG; A/V: IMC Productions // Chill – Primary Contractor: Sledge; Inflatable: Bacon-Inflate; Stacked Plywood Landscape: Scenex; Lighting: Blinding Light; Audio: Online AV // Concept Store - Primary Contractor: Bedford and Havenhand; Inflatable Wall + Lighting: Chris Rowell, Architen Landrell; Worktables, Speaker Pots, Recycling, Trees: Meticulous

Photography

David Churchill

In May of 2005, European mobile provider O2 announced an exciting new venture in partnership with Anschutz Entertainment Group (AEG), to transform the former Millennium Dome into Europe’s premier music, sport and entertainment destination. The world’s largest domed structure would soon shelter a sprawling complex including: a 23,000 seat music arena; a music club; an eleven screen cinema; an ice rink; an indoor beach; exhibition space; and an entertainment district, complete with bars, clubs, restaurants, and retail shops. A sophisticated "total design" vision was required to unify the elements, and create an architectural brand identity that would be distinctly "O2."