Jordan Parnass Digital Architecture (JPDA) is now known as

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Projects

Santa Maria BMW Motorcycles Santa Maria, CA, USA • 2022 Santa Maria BMW Motorcycles Santa Maria, CA, USA • 2022 A new BMW Motorrad showroom is designed to emphasize its local wine country context and lifestyle.

BMW Motorrad Woodcliff Lake, NJ, USA • 2020 BMW Motorrad Woodcliff Lake, NJ, USA • 2020 A new lifestyle based retail experience for a premium European motorcycle brand

Reception Area

Xylem Worldwide Headquarters Rye Brook, NY, USA • 2014 Xylem Worldwide Headquarters Rye Brook, NY, USA • 2014 A branded corporate interior takes visitors on a journey from microscopic to global scale.

Motorcycle showroom

Harley-Davidson of NYC New York, NY, USA • 2014 Harley-Davidson of NYC New York, NY, USA • 2014 A High-Tech Urban Flagship for a Classic American Brand

Sculpted walls and platforms provide the backdrop for projections and interactiv

Samsung Flagship Experience Moscow, Russia • 2010 Samsung Flagship Experience Moscow, Russia • 2010 An interactive flagship provides a bridge to the future for this top-tier technology company.

The bright, open storefront invites passersby to come in and explore.

DAVIDsTEA: Upper East Side New York, NY , USA • 2011 DAVIDsTEA: Upper East Side New York, NY , USA • 2011 Circular re-invents the tea salon for the contemporary consumer.

Festival Mall Moscow, Russia • 2011 Festival Mall Moscow, Russia • 2011 A dynamic installation of lightweight aluminum, fabric and LED mesh energizes Festival Mall.

The modular design allows for clusters in a range of sizes and configurations.

Reliance 3G Experience Navi Mumbai, Maharashtra, India • 2011 Reliance 3G Experience Navi Mumbai, Maharashtra, India • 2011 A modular in-store experience showcases 3G lifestyle technology for the Indian subcontinent.

The intricately organized and designed workshop allows immediate access to all t

Dedegumo Watch Atelier New York, NY, USA • 2010 Dedegumo Watch Atelier New York, NY, USA • 2010 Circular's shop design turns artisan Kyoto watch-making into performance art on the Lower East Side

The lighting installation swoops down to the concierge customer service desk

O2 Concierge Dublin, Ireland • 2008 O2 Concierge Dublin, Ireland • 2008 The O2 Concierge was created as part of the O2 Dublin Brand Experience

American Apparel: Shanghai Shanghai, China • 2008 American Apparel: Shanghai Shanghai, China • 2008

Lighting, graphics and a rich materials palette combine in an elegant, playful V

O2 Indigo Lounge at The O2 Dublin Dublin, Ireland • 2008 O2 Indigo Lounge at The O2 Dublin Dublin, Ireland • 2008 The O2 indigo lounge is equal parts exclusive club, private restaurant and intimate lounge.

O2 Blueroom

O2 Blueroom at The O2 Dublin Dublin, Ireland • 2008 O2 Blueroom at The O2 Dublin Dublin, Ireland • 2008 The O2 Blueroom mixes ethereal translucent spheres suspended above a bar whose history has been embedded into its surfaces.

Lighting, graphics and a rich materials palette combine in an elegant, playful V

O2 Dublin Brand Experience Dublin, Ireland • 2008 O2 Dublin Brand Experience Dublin, Ireland • 2008 A Dublin entertainment venue gives customers the VIP treatment.

Lounge and Guru Bar

O2 Retail Estate Strategy Slough, UK • 2008 O2 Retail Estate Strategy Slough, UK • 2008 The Connectivity Shop.

Music worktable and

O2 Concept Store at The O2 London, UK • 2007 O2 Concept Store at The O2 London, UK • 2007 A new model for experience-based telecom retail.

Cocierge: Detail

O2 Brand Experience at The O2 London, UK • 2007 O2 Brand Experience at The O2 London, UK • 2007 A journey of interactive experiences through the O2’s entertainment district manifest the brand’s spirit as a "breath of fresh air."

Display cubes

American Apparel: Broadway New York, NY, USA • 2003 American Apparel: Broadway New York, NY, USA • 2003 American Apparel's first flagship unites fashion, art and lifestyle branding.

Cocktail Consoles and bar

Remote Lounge New York, NY , USA • 2001 Remote Lounge New York, NY , USA • 2001 A techno-moderne cocoon redefines traditional conventions of human interaction including exhibitionism, voyeurism and intimacy.

Interior storefront

American Apparel: Williamsburg Brooklyn, NY , USA • 2004 American Apparel: Williamsburg Brooklyn, NY , USA • 2004 A former auto repair shop is reborn as the first Brooklyn outpost for a stylish clothing brand.

Entry stair

Oscar Bond Salon New York, NY, USA • 1999 Oscar Bond Salon New York, NY, USA • 1999 A new concept hair salon with connectivity and social networking at its core.

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